ADAA Business Beat Newsletter


Fall/Winter 2013, Vol. V, No. 1

ADAA President's Letter: The Professional Dental Assistant
How to Determine Dental Assisting Wages
Report Finds Fewer People are Seeking Dental Care for Economic Reasons
Three Reasons Why Your Social Resumé Matters in Today's Job Hunt
ADAA Offers Awards and Scholarships for Dental Assisting Students
DARW 2014 Kit Available for Download

ADAA President's Letter:
The Professional Dental Assistant
by Lori Paschall, CDA, CDPMA, CRFDA, FADAA
Are you a dental assistant professional or are you just in it because it is a job?  Are you a dental assistant professional or are you “just a dental assistant?” Are you talking dentistry with patients or are you just sucking spit? To become a dental assistant professional, you need to get out of the “just a dental assistant mentality.” How is this accomplished?

The first thing is to realize what the differences are between a dental assistant professional – someone who is career-minded – and someone who is simply there for a paycheck. Dental assisting professionals understand that dental assisting is a vocation that requires learning. They educate others, create value for themselves within the practice, brighten smiles and impact people’s lives. Those who see dental assisting as a job simply see themselves as “just a dental assistants” – they “do a job,” they show up to get paid and feel they are “jobbed.” Webster’s Dictionary defines an employee as “a person working for another person, business or firm for pay.” It further defines profession as “a calling requiring specialized knowledge and often long and intensive academic preparation.” Which one are you?

Dental assistants need to realize that there are workplace skills for the 21st century that they need to possess whether they have been in the profession for a few months or for many years:
  • Interpersonal Skills: You must be able to communicate with yourself and your team 1st – otherwise your message dies on your lips. This can include all aspects of communication such as listening, persuading, asserting, nonverbal communication, and more. 
  • Self-Motivation: You have to be able to create value for yourself.
  • Conflict Resolution: Conflicts can occur due to unmet expectations. You need to be able to find the source of a conflict and handle it elegantly; otherwise, there is resentment and blame.
  • Salesmanship of Oneself and One’s Product: What is your unique selling proposition? What makes you stand out as a dental assistant and makes you special and unique? 
  • The Ability to Give Presentations: Do you give presentations? Of course you do! Every time you speak to a patient, you are giving a presentation.
Companies are in the business to make money. Staff members must become business people and not employees. Employees do as they are told while business people figure out what needs to be done and then do it. Business people are peak performers; they have different beliefs and they look at what is possible or what they are willing to change. They ask different questions and enjoy the process. If you don’t like the answers you’re getting, you need to ask a better question! Business people bear full responsibility for their actions; employees don’t. Business people know they are accountable for results and accountable to each other. Employees aren’t expected to see or understand the big picture. Business people know they must take action and will do so. Part of being a professional entails taking the initiative. 

One way to create value for yourself is to stay one step ahead of the doctor. This can be accomplished by being prepared: having the same setups in each room, directing the doctor, knowing when and how to ask for training, and telling and/or showing the doctor how your expanded functions create more time. Be organized, be creative and inventive, stay educated, ask questions, be committed, take charge where appropriate, and know enough about everyone else’s job to be supportive. Other ways for a dental assistant to show professionalism is asking the doctor what a good job looks like, having a checklist in place during the learning process, asking questions and being willing to listen.  
It’s not enough to say that you are going to create value for yourself in the practice. You need to put yourself in the position to be recognized as a professional rather than an employee. Demonstrate leadership – show your doctor what you are capable of. Do whatever you are legally delegated to do in your state. Show your doctor how your expanded functions can add to the bottom line. It is often said that “knowledge is power” but it’s potential power. What you know doesn’t make the difference – using what you know is REAL power. Empower yourself to become a professional dental assistant; if we don’t take the first step and elevate ourselves and our profession to a higher standard, no one else will do it for us.  By taking these steps we move from the “just a job” mentality into seeing ourselves as professionals who take pride in our work. That’s what being a dental assistant is about.


How to Determine Dental Assisting Wages
by Cathy Allen,

I am hiring a dental assistant.  What is the hourly wage that I should offer? gets asked this question all the time.  As you post job ads and view dental assistant resumes on the site you can also visit our "Dental Salaries" link and find answers to your question about wages. By entering your city/postal code along with the dental assistant job title, we can then give you an example of the going wages in your area.

As an example, here is a copy of the top five states that have the highest employment levels for dental assisting jobs in the US. You can also search city results on

When you determine an hourly wage for your new dental assistant, you need to factor in any benefits and perks that may be a part of your dental job offer.  Creating perks and benefits fosters a better relationship with your employees and makes the dental assisting job more attractive to prospective applicants. recommends you think outside the box. Have an in-depth conversation about the kind of benefit package that makes sense for your dental assistant. Over the past thirteen years, has had seen a wide variety of benefits made available out there. Some examples to consider are: a public transit pass, insurance, vacation, gym pass, gas card, continuing education, annual bonuses, a sign-on bonus, housing, moving expenses, or profit sharing. By having a discussion with your dental assistant candidate about what is important to them, it will communicate to them that they are valued, making your company more desirable. provides online employment services with dental job ads and resumes throughout the US and Canada.  We target job ads by matching them to worker's resumes by city/state and job title. 

Cathy Allen owns,,,, and other dental related websites. She received her Bachelor of Science degree in Dental Hygiene from Marquette University and music degree from DePaul University. After her thirteen year career as a hygienist, entrepreneur, teacher and gig musician, Ms. Allen decided it was time for a change and moved west to sunny Los Angeles. She created that has been providing online matching services between dental employers and dental workers for the last thirteen years. Ms. Allen currently resides in Las Vegas, NV, with her husband, Ward. She can be contacted at


Report Finds Fewer People are Seeking Dental Care for Economic Reasons

Fewer people are scheduling dental visits because of the challenging economy, changes to private dental insurance plans, and reductions to public funding for dental programs, according to a report released by the American Dental Association. In response to the report, the Pennsylvania Dental Association (PDA) has called for a set of comprehensive solutions to increase access to dental care.

“For someone who loses his or her job, postponing or avoiding dental care in an effort to save money may seem tempting,” said Dr. Bernie Dishler, PDA president. “The lack of dental care can seriously damage an individual’s or family’s overall health.”

The ADA’s report, “Breaking Down Barriers to Oral Health for All Americans: The Role of Finance,” noted that fewer Americans have private insurance as a result of unemployment and a steady reduction in the percentage of firms providing health benefits. Those employers who do provide dental coverage are increasingly asking employees to share a greater percentage of the cost of dental insurances or reducing the scope of coverage. 

State governments facing significant fiscal challenges are cutting public programs such as Medicaid. Twenty states cut Medicaid funding for dental services in FY 2010 and FY 2011. Other Medicaid programs are eliminating benefits not required by federal law, such as adult dental coverage.

Cutting public funding reduces access to oral care. The ADA report notes that a sharp decrease in Medicaid funding in Georgia in 2006 led to 1,500 fewer dentists providing care. Conversely, increasing public funding has a positive and measurable impact. A 2009 increase in Medicaid funding in Connecticut increased the number of dentists providing care from 150 to 1,359. 

Following are PDA’s suggestions for providing care to patients while managing the growing cost of dental care:
  • Focus on preventive care: In order to keep costs low and provide more people with access to preventive care, dental plans should cover 100 percent of preventive costs. The preventive care early on will help reduce the need for more extensive treatment down the road.
  • Helping those in need: A tax policy would encourage the purchase of private dental plans and development of cooperative purchasing alliances.
  • Medicaid & CHIP reimbursements: Medicaid and CHIP should reimburse dentists at appropriate rates that cover a larger portion of operating costs, thereby helping to increase the number of participating dentists.
  • Establishing maximum plan benefits: These benefits would be set in an open manner with proper direction from attorneys general, insurance commissioners and providers.
  • State Medicaid Reform: Medicaid programs should be broadened to provide comprehensive preventive and urgent care services coverage for adults.
  • State Administrative reforms: States should implement reforms such as carving out” the dental portion of Medicaid and assigning specific health department staff to run the dental portions of their CHIP and Medicaid programs.
  • Government-based incentives: The government and state governments should provide incentives for dentists to establish more practices in underserved areas.
For more information or to read the complete ADA report, visit:



Three Reasons Why Your Social Resumé Matters in Today's Job Hunt
provided by CareerCloud

Today's job seekers have never had more tools in their job search toolbox. In the past, their paper resume has been their primary marketing tool. But a growing number of employers are asking candidates to submit links to their social profiles, aka their “social resumé.” Employers want to do more than just what you've done at your previous jobs.

Evidence is all around. A Chief Marketing Officer recently tweeted he was hiring but only wanted candidates to apply via twitter. And a CEO of a small technical consulting firm wants candidates to "stalk him on social media" if they want a job.

Here's why your social resumé matters now more than ever:

1. It's a complete picture of who you are. If your paper resumé is what you do, then your social resumé is who you are. Employers want to know that you will fit into their culture and office environment. Since activity on sites like LinkedIn and Twitter are clues to your personality, it just makes sense that they want to see those streams to get a better sense of your character.

2. It lets you standout. Blogging, tweeting, liking & engaging others are perhaps the best way to stand out in a crowded job market. By showcasing your writing skills and passion for the industry you want to work in you can make a name for yourself. You can engage in meaningful conversations on sites like twitter and actually use it to enhance your professional image.

3. It makes you more available. The entire social web has become a giant resumé database. By having multiple social media profiles that identify your skills with the right keywords, you can be found. Recruiters are increasingly searching all social media sites from Twitter to Facebook to Pinterest to source talent. The more sites you are active on will only increase your chances of being discovered.

"Social profiles are making talent more findable than ever," says Chris Russell, CEO of CareerCloud. "Smart candidates are realizing they can use it to get ahead and make personal connections with companies they want to work for."


ADAA Offers Awards and Scholarships for Dental Assisting Students

Education is essential to becoming part of the dental assisting profession, but many students often work while attending school and can be in need of financial assistance. ADAA now offers four scholarship/award programs to help dental assistants further their education:

The Juliette A. Southard/Oral-B Education Scholarship Program is named for the founder of the American Dental Assistants Association and is underwritten by Oral-B, ADAA and volunteer donations. This program awards scholarships to dental assisting students and dental assistants interested in furthering their education in the field of dental assisting and is available to students who are enrolled in a dental assisting program or applicable courses aimed at furthering a career in dental assisting.

The ADAA Student Achievement Award is presented to the ADAA Student member who has shown the most outstanding achievement as a dental assisting student. This award is presented annually to one student member at a dental assisting school. Applicants for this award must be current student members of ADAA and enrolled in a dental assisting program.

The ADAA/Hu-Friedy Merit Scholarship honors dental assisting students who exhibit proficiency in four-handed dentistry and exemplify the critical contribution an educated dental assistant makes to the success of clinical outcomes, patient satisfaction and improved office efficiency.

The ADAA/DANB Scholarship is awarded to dental assistants who demonstrate a strong commitment to career growth and lifelong learning. The scholarship funds may be used for professional activities such as continuing dental education, DANB exams or certification, some expenses associated with ADAA Fellowship or Mastership, or registration for a dental conference, among other possible activities.

Details and applications for these awards can be found by clicking the above links. The application deadline for the Juliette A. Southard/Oral-B Scholarship, ADAA Student Achievement Award and ADAA/Hu-Friedy Merit Scholarship is March 15, 2014. The application deadline for the ADAA/DANB Scholarship is August 31, 2014.


DARW 2014 Kit Available for Download

Dental Assistants Recognition Week is March 2-8, 2014. The theme this year is "Embracing the Changes of the Profession." ADAA has all your resources for planning and executing your DARW activities. Download ADAA's DARW kit, along with a summary of DARW 2013 participants, and the official DARW logo and ads in column, partial page and full page sizes. Don't forget to e-mail your DARW activities form (now in a format allowing you to type directly onto the PDF form) and pictures to the Editor at for inclusion in an issue of The Dental Assistant Journal.


Spring/Summer 2012, Vol. IV, No. 1

ADAA President's Letter: Office Conflicts... Think About Them
Featured Columnist: Integrating a Practice Marketing Suite with Your Current Practice Management Software
ADA's Council on Dental Benefit Programs Broadens the Definition of Porcelain/Ceramics in the CDT Code
Business Bytes: News for Dental Administrators
Forbes Lists Dental Assisting as Top Job for Young People

ADAA President's Letter:
OFFICE CONFLICTS . . . Think about them
By Claudia Pohl, CDA, RDA, FADAA, BVEd, ADAA President 2011-2012

We all work in an office – some big and some small – and it is a fact of life that when people work together, there will be conflict. So whether it’s the dental office, the faculty office at a school or a sales office that we dental assistants call home away from home, we need to be prepared for periodic conflicts and how to handle them.  As a business assistant, it may even be in your job description to resolve them.

In all cases of conflict – and there are too many to enumerate here – conflicting thoughts and assumptions are usually at the core of the situation. These thoughts and assumptions often get in the way of positive action and cooperation. Clear-cut lines of communication often help to quash conflict before it starts. 
These are some of the more typical areas of conflict, particularly in a dental office:   
A) Misunderstanding: “I thought you MEANT . . .”
B) Lack of Communication: I thought you KNEW”
C) Controversy: “I thought that was MY JOB / YOUR JOB.”

A) Misunderstanding. If you’re the one in charge and you give a direction, particularly in a new situation or to a new employee, you might want to conclude by saying something like “Okay, just to be sure I’ve been clear, tell me what you’re going to do.”  If the other person doesn’t give you what you want, instead of repeating what you’ve just said, perhaps say something like “Sorry, I guess I didn’t say it clearly, let me try again.” I’m not trying to put words in your mouth, just trying to give you the idea that if you think about it there are positive, thoughtful ways to find out what others are thinking and ways to communicate with them to avoid conflict or hurt feelings.  Sometimes we think we’re communicating clearly and we’re not. 
Another way that’s effective is to restate what you think the other person is saying, like “what I’m hearing you say is . . .” Then he or she can correct what’s inaccurate and you can all be on the same page again.
B) Lack of Communication. The absence of clear expectations and job descriptions (which is pretty common in dentistry) can lead to a situation where “Everybody Knows” how to do it step-by-step – except that certain someone who hasn’t done it your way and perhaps doesn’t know about a certain step that you think is important. Communicate task procedures in writing in advance and it’s one less thing to have conflict about. Let everyone see them. Put them in a book in a place where they can be reviewed. Write job descriptions and don’t leave anyone out. If there are three or four assistants in the practice, perhaps each one has slightly different duties. Make sure that each one is described adequately. 
C) Controversy.  Is there anything that causes more sulking and ill will than someone (or more than one person) who thinks that he or she is doing someone else’s work or that someone is infringing on his or her territory? It happens a lot in dental offices, doesn’t it? Everything from the front office cleaning a treatment room to back office staff pulling charts or making phone calls to a hygienist polishing one of the doctor’s patients.  An attitude of “that’s not my job” or “why should I do their work?” can cause lots of resentment in the work environment. Resentment from an attitude like this can breed faster than rabbits! 
In a perfect world, we truly would be a dental “team” – helping out wherever needed, regardless of our job description!  One of the best ways to foster a team attitude is to model it – be the one to start it in your office. Be willing to clean a treatment room if they’re running behind or bag some instruments. It’s amazing the affect that can have on the morale in the office.
As with so many potential areas of controversy, advance planning, thoughtfulness and empathy might solve the problem or divert it completely.  Empathy plays a huge role in effectively dealing with conflict resolution. Some of us are naturally empathic and others need to try to develop empathy or at least take clues from the experts. Being able to put one’s self in someone else’s shoes and respond with that in mind can go a long way to minimizing the fallout when conflict happens.
There’s an excellent article about conflict resolution, ""We Don't Get Along, but the Patient Doesn't Know!' Resolving Conflict in the Dental Office," on page 10 of the May/June 2012 issue of the Dental Assistant Journal, written by Ronda Savage, DDS (Dr. Savage is the CEO of Miles Global, formerly Linda Miles Associates, and a member of the Journal's editorial board). It’s information that you can use to help build your leadership skills as a manager or help all staff members to become better listeners and better communicators.
Take a little time to read this article in print in the Journal or at our website (the Journal is now online and for the rest of the year is available to everyone not only our members and subscribers).

Featured Columnist:
Integrating a practice marketing suite with your current practice management software
by Jana Berghoff, RDH

Practice management software is a key tool to helping your office run efficiently and your team work effectively. Integrating a practice marketing suite or patient communications software with your existing practice management software can further streamline your processes and save all team members time by automating many of the more tedious and time-consuming tasks. The new RevenueWell Practice Marketing and Patient Communications Suite is an online system that links with an office’s existing practice management software, and uses patients’ account, procedure, appointment and treatment plan information to automate many practice marketing and patient communication activities, saving time for dental assistants, office managers, hygienists and dentists—every member of the dental practice team.
By integrating with an office’s existing practice management software, RevenueWell can help dental offices get more value from their existing practice management tools. Practice management systems like Patterson Eaglesoft have a tremendous amount of intelligence and patient information built into them. RevenueWell helps practices make the best use of this data by mining it for the right triggers and automatically communicating with patients on the dental team’s behalf, increasing productivity.

Patient communication software has the ability to completely automate most types of common patient communications, for example, sending welcome packets, birthday cards, holiday cards and thank-you letters. The service does this by analyzing patient's data and then sending them in timely e-mails, postcards, letters, SMS messages and automated voice calls based on the practice's settings. 

Some of these communications, like appointment confirmations, birthday cards, welcome packets and post-op instructions, are focused on improving the practice’s operations and delivering better patient care. For example, RevenueWell’s automatic post-op instructions feature will monitor patients’ accounts for common treatments like fillings, root canals and crowns. It also automatically sends the patient an e-mail with post-op instructions as soon as they leave the office. 

Other automatic communications are possible with a practice marketing suite aimed at bringing patients back into the office for recommended treatments and maintenance. This includes: 
  • Recall and reactivation communications that use a combination of e-mail, SMS and direct mail messages to ensure that patients stay current with their hygiene appointments.
  • Expiring insurance benefits reminders that prompt patients to use their insurance benefits before the end of the year. 
  • Video treatment plan follow-ups, an industry-first feature that automatically follows-up with patients who have had a treatment plan created for them but didn’t yet make an appointment to start dental care.
Helping Patients Reach You Online

The same patient communication software that automates communications can also help you maximize your online presence and bring new patients into your office. RevenueWell takes a comprehensive approach to solving online challenges that frequent dental businesses; it increases the office’s online visibility by distributing its business profile information to over 150 search engine, directory and social media websites. This places the office in front of over 90 percent of all people searching for dental services online. The system then enhances these listings by automatically collecting online patient reviews and placing them on popular search engines like Google, Yahoo! and Yelp. Having a way to effortlessly and systematically capture such patient feedback goes a long way in getting the practice noticed and selected among other similar providers in the area.

Automation also helps provide your patients with the tools to get the information they need, when they need it and reduce the number of calls to the office. RevenueWell extends the office’s front desk into the online world with a HIPAA-compliant “patient portal,” which lets patients review their account, request appointments, access forms and documents, access their treatment histories and even make payments online. This drastically increases patient satisfaction.

With Patterson Dental's support of the RevenueWell Suite, offices can be confident using this tool to automate dentistry-specific workflows and patient communication processes for higher production, lower overhead costs and increased patient and staff satisfaction.

Jana Berghoff, RDH, spent the first 23 years of her professional career working in the clinical dental setting and in practice management. For the past 12 years, she has worked to bring technology to dental offices as a technology advisor, sales consultant, and now corporate technology marketing manager for Patterson Dental. Contact her by email at


ADA’s Council on Dental Benefit Programs Broadens the Definition of Porcelain/ceramics in the CDT Code
New nomenclature applies to all porcelain/ceramic CDT codes including D2740 for crowns and codes for inlays/onlays

In response to requests from 3M ESPE and the dental community, the ADA will broaden its definition of porcelain/ceramic materials in its CDT Code for insurance reimbursement, allowing 3M™ ESPE™ Lava™ Ultimate Restorative to be classified as a porcelain/ceramic. The change will be effective January 1, 2013, making it possible for dentists who use the material to easily file for insurance reimbursement, including using CDT code D2740 for crowns.
3M ESPE describes Lava Ultimate restorative as formulated from a blend of approximately 80 percent nanoceramic particles embedded in a highly-cured resin matrix using a proprietary 3M manufacturing process. The material is available for chairside milling using CEREC® or E4D® systems or can be ordered as a finished restoration from Authorized Lava Milling Centers, Jensen Milling Centers and Straumann CARES® Digital Solutions. 

At the time the material was launched, the ADA’s CDT Code nomenclature did not yet reflect the advances in material science that Lava Ultimate restorative represents, resulting in challenges with selecting the proper CDT code for insurance reimbursement. However, following a formal request from 3M ESPE, the ADA has now broadened the material definition of indirect porcelain/ceramic restorations. With this change, Lava Ultimate restorative will fall under any CDT code defined for ceramics, allowing for the same rate of reimbursement as other ceramic materials. The new CDT Code definition reads:

Porcelain/ceramic: Refers to the pressed, fired, polished or milled materials containing predominantly inorganic refractory compounds — including porcelains, glasses, ceramics and glass-ceramics.


Business Bytes: News for Dental Administrators 
New research finds oral cancer may be most costly to treat
New research coming out of Delta Dental of Michigan’s Research and Data Institute (RDI) finds that in the United States, the cost of oral cavity (OC), oral pharyngeal (OP), and salivary gland (SG) cancer may be the most costly cancer in the nation to treat. Details of the study has been published in BioMed Central’s open access journal Head and Neck Oncology.

The project, which involved key partners including Thomson Reuters, Delta Dental of Wisconsin, Vanderbilt University and the University of Illinois at Chicago College of Dentistry, began in March 2010.
Through the use of Thomson Reuters MarketScan® Research Databases and information from Delta Dental's RDI, the study retrospectively analyzed claims data of 6,812 OC/OP/SG patients with employer-sponsored health insurance, Medicare or Medicaid benefits. It concluded that on average, total annual health care spending during the year following diagnosis was $79,151 compared to $7,419 in a group comprised of similar patients without these cancers. The research also determined that the average cost of care almost doubled when patients received all three types of treatment including surgery, radiation and chemotherapy.
“The results of this research are significant in helping us to fully understand the cost burden of these three particular head and neck cancers on patients and health care providers,” states Dr. Jed Jacobson, chief science officer at Delta Dental and a lead contributor to the study. “To our knowledge, this is the first study of its kind. The information will be a great asset in determining the cost-effectiveness of any new technologies and early detection systems that could potentially help decrease costs, and more importantly, lower the mortality rate of these cancers down the road.”
The project examined other factors including:
  • Indirect costs associated with OC/OP/SG cancers from diagnosis, treatment and recovery. Indirect costs can include absenteeism and worker productivity, as well as the disabling and disfiguring side effects of treatment.
  • The cost burden of oral cancer on taxpayers who fund Medicaid and Medicare.
  • The comparative value of preventive care for these oral cancers versus treatment.
“Most oral cancers require costly and disfiguring medical intervention, and even then the five-year survival rate is approximately just 60 percent,” states Jacobson. “Yet when the cancer is detected early, the survival rate increases to 83 percent. This study allows us to get a better handle on the cost impact these diseases have and how we can combat them better.”
Head and neck cancers have always piqued the interest of health care providers, patients and insurers because of the high morbidity, high cost of care and high mortality rates associated with them. Yet, it has largely remained an unexplored area when it comes to research and backing up these conclusions.
“The actual study of the social, psychological and economic impacts of these cancers has been understudied,” states Dr. Joel Epstein, former professor of oral medicine and diagnostic sciences at the University of Illinois in Chicago, now adjunct professor, director of oral medicine at City of Hope in Duarte, CA. “These are the reasons we decided to conduct this important research and be able to shed more light on the cost burden of treating head and neck cancer.”
Dr. Fred Eichmiller, science officer at Delta Dental of Wisconsin agrees. “This research has been long overdue and now provides a greater depth of information and knowledge that in the long run can benefit millions of people.”
ADA statement examines how funding affects access to oral health 
The American Dental Association released the third in a series of papers that examine the challenges and solutions to bringing good oral health to millions of Americans who, for multiple reasons, lack access to regular dental care.
Breaking Down Barriers to Oral Health for All Americans: The Role of Finance explores how the availability of financing affects people's oral health, various methods of paying for care, and recommendations for improving the system.
“When people are able to access oral health care, they are more likely to receive basic preventive services and education on how to attain and maintain good oral health. They are also more likely to have oral diseases detected in the earlier stages,” said ADA President William R. Calnon, DDS “In contrast, lack of access to oral health care can result in delayed diagnosis, untreated oral diseases and conditions, compromised health status, and, occasionally, even death. Unfortunately, access to oral health care eludes many Americans. While certainly not the only factor, financing is a major factor in people's ability to access health care.”
Increased funding alone cannot “fix” a dental financing system that is rife with inefficiencies and shifting policies and that is overly tilted toward costly surgical intervention in disease that could have been prevented. Acknowledging this, the paper provides eight recommendations that aim to eliminate unnecessary, costly and preventable dental disease over time.
  • The government can use tax policy to encourage small employers and individuals to purchase dental benefit plans in the private sector or develop cooperative purchasing alliances, such as the state exchanges created by the Patient Protection and Affordable Care Act. Cost sharing (copayments) should be eliminated for diagnostic, preventive, and direct restorative procedures. Necessary care should not be subject to unreasonably low yearly maximums on coverage.
  • Maximum plan benefit fees should be set in an open and transparent manner, with appropriate scrutiny from attorneys general, insurance commissioners and providers.  
  • Medicaid and CHIP should reimburse for dental care minimally at rates that are acceptable to sufficient numbers of dentists practicing in the covered area to provide care to those eligible patients who seek it, as consistent with federal law. State programs should base these rates on the ADA Survey of Dental Fees or an equivalent database. 

Forbes Lists Dental Assisting as Top Job for Young People
Forbes published an article in March 2012 listing the top 15 jobs for young people in the current market. According to the data analyzed by jobs expert Laurence Shatkin, PhD, author of 150 Best Jobs for Your Skills, dental assisting tops the list:
Topping the list at No. 1, dental assistant came out as the best job for young people in the current market. The position requires only moderate-term on-the-job training and entails preparing patients and dental equipment and keeping track of inventory and medical records. Earning $33,470 annually, 17.6% of these workers are younger than 25, and the function is increasingly in demand. The job is expected to grow 35.7% and boasts 16,100 openings each year. 


The ADAA Board of Trustees and membership wish to acknowledge and thank Patterson Dental for its generous sponsorship of the ADAA Business Beat.